In the meantime, marketing has also realized that it is beneficial for business to think from the customer's point of view. Relevant content at the various touch points to the customer is a decisive criterion for successful, customer-centric marketing. What is the new role of marketing in digital customer experience services? What are the success factors in customer-centric marketing? What role do data-based marketing models play? Our workshop will answer these and other questions.
Björn Radau, Director Marketing & Communications Teads DACH
Christiane Riemer, Director Sales Channel Marketing & Communication, Schaeffler Industrial
Matthias Wesselmann, Board Member, fischerAppelt
Sarah von Derschetta, Business Director, C3 Creative Code and Content